5 posts tagged Branding
5 posts tagged Branding
Keeping it Unreal.
At Unreal we’ve just unveiled a new look, visualised through a striking new flying pig marque and bold orange colour palette, aiming to reinforce our approach to producing unreal creative with real results.
Keep an eye on the new website for some exciting projects going live over the summer.
Empty Kingdom Interview.
I was recently interviewed by USA based arts and media blog Empty Kingdom, discussing everything from typography, my favourite blogs, inspiration and the current state of the design industry, as well as my love for Saul Bass and Wim Crouwel.
The article is now live and you can read the full interview here.
From J to Z.
There’s a new project on my site; the identity and custom typeface for Herts Jazz Festival. Completed at design agency 300million, each of the character forms pays reference to parts of jazz instruments and classic jazz lettering with an abstracted, contemporary twist. The black, gold and white palette adds a modern, rich feeling to the identity.
It was great to hear that the identity for The People’s Supermarket, produced at Unreal was this week awarded a Brand New Award in the category of Comprehensive Identity Programme.
It’s brilliant to see the work sitting amongst the likes of Wolff Olins’ Arab Museum of Modern Art and the Science Museum rebrand by Johnson Banks. The awards celebrate the best in brand design from 2010 and are run by UnderConsideration, the chaps behind the ever popular Brand New industry blog.
The project will shortly feature in an upcoming publication and iPad app so watch this space. A full list of winners is available here. Congratulations to everyone.
It was also announced this week that the project was also shortlisted in the Medium Sized Branding Scheme at this years prestigious D&AD Awards which is great news. The awards system was made more transparent this year, with shortlists and nominations being announced online during each day of judging. Though the project won’t feature in the annual, it’s still very rewarding especially as there were no Yellow Pencil nominations at all this year for any branding scheme, somewhat surprsising and disappointing for the branding industry as a whole. View the shortlist and results here.
In other news, the project was also recently selected as one of the Top 10 Best Rebrands of 2010 by online design publication FastCo Design!
Print Futures Awards.
Launched in 2003 and funded by the BPiF, The Printing Charity and Unite the Union, the Print Futures Awards offer grants of up to £1,500 to help fund training and education for young people within the UK’s print, publishing and graphic arts industries.
At the end of 2010 I was approached by the Awards team to help them evaluate and develop their awards programme for 2011 and beyond in an effort to reach a higher number of young people and renew awareness of the great scheme.
Following this evaluation, I was then invited to develop a new brand for the awards. The new look has a vibrant and contemporary feel, stemming from a new identity made from the outline of a tree created through flowing ink. The logo comes in three colourways – cyan, magenta and yellow and the ink effect in featured throughout brand communications.
In addition to the new identity, I designed a dedicated microsite for the first time in the awards history and a new branded Twitter account to keep followers up to date with the awards process. Furthermore, an increased presence on blogs and social networking sites all aim to build a successful campaign for 2011.
So, If you’re aged between 16 and 30, are a UK resident and want to develop cracking print and design skills, visit www.printfuturesawards.com to download the application form. the closing date for entries is April 12th. Good luck!