Supermarket Sweep. It was great to hear that the... |

Supermarket Sweep.

It was great to hear that the identity for The People’s Supermarket, produced at Unreal was this week awarded a Brand New Award in the category of Comprehensive Identity Programme.

It’s brilliant to see the work sitting amongst the likes of Wolff Olins’ Arab Museum of Modern Art and the Science Museum rebrand by Johnson Banks. The awards celebrate the best in brand design from 2010 and are run by UnderConsideration, the chaps behind the ever popular Brand New industry blog.

The project will shortly feature in an upcoming publication and iPad app so watch this space. A full list of winners is available here. Congratulations to everyone.

It was also announced this week that the project was also shortlisted in the Medium Sized Branding Scheme at this years prestigious D&AD Awards which is great news. The awards system was made more transparent this year, with shortlists and nominations being announced online during each day of judging. Though the project won’t feature in the annual, it’s still very rewarding especially as there were no Yellow Pencil nominations at all this year for any branding scheme, somewhat surprsising and disappointing for the branding industry as a whole. View the shortlist and results here.

In other news, the project was also recently selected as one of the Top 10 Best Rebrands of 2010 by online design publication FastCo Design!