Chilean Winers.

‘Tis the season and at Unreal we’ve just launched our Christmas promotion. To celebrate the rescue of the 33 Chilean Miners earlier this year, we’ve re-packaged 33 individual, bottles of Chilean Wine. We’re dishing them out to clients and key contacts in place of the usual Christmas cards and bottles of Champagne, as a celebration of the good news story of an otherwise somber year.

People all over the world watched the Miners rescue and as we researched the project, we found that Chilean wine sales in the UK alone rose 25% in the days following their release, as people came together in celebration.

Each one of the 33 bottles is named after one of the miners and numbered in order of their rescue, buried beneath a layer of rocks, and comes in a tube representing the Fénix 2 rescue capsule. As recipients retrieve their wine, they reveal a replica of the message sent up to rescuers which exclaimed “Estamos bien en el refugio los 33”, meaning “We are okay in the refuge, the 33 of us”.

There’s full details of the project over at www.chileanwiners.com.

Merry Christmas!