How low can your logo?

I recently stumbled upon this very amusing competition set up to create the worst logo in design history. ‘How low can your logo?’ has been created by US design agency Fuzzco and is currently accepting submissions in its ‘Cull for entries”.

The premise is quite simple… Design the logo for their fictional company - Excellencio. The client is described as “a global leader in providing a focused, broad range of services to a world-class, international, region-centric clientele”.

Obviously the whole competition is tongue-in-cheek and a pastiche of everything from today’s multinational organisations, the briefs often presented to agencies and the recent surge in crowdsourcing. Despite the humorous tone, the prizes are pretty decent!

For me, the direction (pictured above) is the best part of this competition - yes it’s over the top but the foundations of truth underneath it all are both sad and funny at the same time.

Scarily, the submissions, most of which are from respected, decent designers, have also managed to capture the reality of poor design which is usually churned out in crowdsourced activities - as seen recently with the Gap activity.

If you’d like to enter, you have until the 8th December!