Music to your ears.

Yesterday evening, with the sun shining, I headed over to Wireless Festival sponsored by Barclaycard. The two-day event featured headliners Basement Jaxx and Kanye West but off-stage, it also marked the launch of the identity for Unwind- a priority music scheme for Barclaycard customers.

As I’ve been working on the identity, it was great to see it in all its glory on flags and umbrellas across Hyde Park, as well as at a special ‘Unwind Garden’ which had been created for festival goers to relax in. There was also a branded artist area backstage, which I sadly didn’t get to see, but hopefully it was all up to Kanye’s standards!

Watch this space for more branding rolling out over the coming months, and a full project update soon.