Stronger Together.
For the past few months I’ve been helping the Muscle Help Foundation with a brand refresh and developing two key sub-brands. The charity was set up to raise money for those suffering from Muscular Dystrophy (predominantly young males) in order to pay for once in a lifetime experiences.
A lot of the design work is still on going, but the first sub-brand recently launched; Muscle Warriors are the campaigners behind the Muscle Help Foundation. They’re the people on the front line, raising money for children with muscular dystrophy, running assault courses, climbing mountains and generally fighting for the cause.
A sub-brand identity was developed to tie in with the current Muscle Help look and feel, but with its own defining characteristics. I developed a bold military identity to reflect the name and created accompanying textured graphics alongside a slogan and call to action; ‘Stronger Together’. The identity has been applied to t-shirts, wristbands, charity communications and guideline documents. It will be rolling out further in the coming months.
I’m also working on designs for another section of the charity at present so will post more developments soon…
